SEO Northampton, Search Engine Optimisation Northampton
Search Engine Placement and Positioning
Search is the top driver of traffic to content sites. Therefore, for your website to be successful, people need to be able to find it on search engines. Each person who searches for something related to your site is a potential customer – and it is said that 75% of users do not go past the first page of results. Thus, if you are not appearing on page 1 with an optimised presence for your category, then you’re missing out on potentially hundreds of customers.
Submission and Monitoring
To be successful and regularly found, it is vital that your site is regularly updated and thus submitted to search engines in order to maintain a sufficient ranking. Once your site has been made live, Spike DM will ensure that it is submitted to all main search engines, with target market specific key words as a quick and easy way to start your optimisation. The key words you can be optimised for are not only words relevant to the content on the site, but also your location / the location you would like to be optimised for.
Positioning and Optimising
There are billions of pages indexed by search engine databases, so how can we make yours optimised? The answer is simple. Spike DM continuously invest time and effort into keeping up to date with search engine algorithm updates, SEO learning’s and server based programming techniques, alongside many other ways to optimise your target audience reach - to help you achieve sustainable and exceptional returns. Not only this, we carry out a regular maintenance plan every month, where we monitor the ranking and progress of your site.
We also consider:
• Web design and structure • Links (back link profiles & link building) • Useful content – is it spam-like? Will people want to share this? • Responsive sites – is your site available on any type of device? • WC3 validation • Semantics of HTML • And Much More All to ensure that your site achieves its optimum reach in its niche.
